Making people want to read again.

Between influencer culture and a flood of look-alike articles, the web has filled up with text written fast, to be present rather than to be read. Many publishers end up taking the easy route, and readers can tell: they skim, they drop off, they are tired of the filler.

I felt something else was needed. Not one more piece of text, but another way to bring an article to life.

In recent years, podcasts have found a real place in our days. People listen because it is simpler, smoother and easier than reading a long text.

A voice also creates a closeness that a screen full of text doesn't have: you hear a person, with their tone and conviction.

Still, I wanted to stay on the side of writing. Many people love to read. They want a record, written proof, a passage they can quote, reread and find again later.

Hence the idea of combining both: the author's voice, and a written transcript of what they say. The content stays text: you can read it, quote it, and it can be indexed like any other writing. It simply gains a voice.

Vokyt places short voice notes from the author at the right paragraph of the article. Readers play them if they want, as they read, and can always read the transcript instead.

It is my answer to sameness: changing the way we write a little, and bringing writing to life with something a machine cannot copy, the voice of the person who wrote it.